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Vending machines can be seen everywhere now. No matter going out to play, shopping in shopping malls or working in office buildings, you can always see the shadow of vending machines. It is like small shops that can be moved to meet everyone's consumption needs anytime and anywhere. But have you ever wondered who is the boss behind this vending machine?

和它所出售的產(chǎn)品不一樣，自動售貨機(jī)并不是剛性需求產(chǎn)品，選購自動售貨機(jī)的人大概有三類群體，下邊我們一起來剖析下。

Unlike the products it sells, vending machines are not products with rigid demand. There are probably three groups of people who buy vending machines. Let's analyze them below.

購買自動售貨機(jī)

Buy Vending Machines

1、將自動售貨機(jī)做為賺錢方式的人。這些人選購自動售貨機(jī)的目地只有一個(gè)：賺錢！純以贏利為目地，她們會找一些相對性高品質(zhì)的定位點(diǎn)，與另一方談好協(xié)作后，選購自動售貨機(jī)運(yùn)營，這種人有的運(yùn)營工作能力和推廣方案，且會與此同時(shí)運(yùn)營好幾個(gè)定位點(diǎn)，來平攤運(yùn)營成本。如創(chuàng)業(yè)者、工薪族、學(xué)員、寶媽媽這些。

1. Someone who uses vending machines as a way to make money. These people only buy Vending Machines for one purpose: making money! Purely for the purpose of profit, they will find some relatively high-quality positioning points, negotiate cooperation with the other party, and then buy Vending Machines for operation. This kind of person has operation ability and promotion scheme, and will operate several positioning points at the same time to share the operation cost. Such as entrepreneurs, wage earners, students and treasure mothers.

2、提高門店服務(wù)水平的人。這種人不以盈利為目的，他們更重視店內(nèi)消費(fèi)者的購物體驗(yàn)和服務(wù)水平。他們更期待運(yùn)用自動售貨機(jī)的智能化、方便快捷以及24小時(shí)無人的特點(diǎn)，讓來店消費(fèi)的消費(fèi)者能夠享受更加高品質(zhì)的自主化消費(fèi)服務(wù)項(xiàng)目。比如在酒店、廠商、旅游景區(qū)、電影院等場地都可以推廣自動售貨機(jī)。

2. People who improve the service level of stores. This kind of people do not aim at profit. They pay more attention to the shopping experience and service level of consumers in the store. They look forward to using the intelligent, convenient and 24-hour unmanned characteristics of vending machines to enable consumers to enjoy higher quality autonomous consumption services. For example, vending machines can be promoted in hotels, manufacturers, scenic spots, cinemas and other venues.

3、需要派發(fā)福利的人。有一部分人購買自動售貨機(jī)并不是以盈利為目的，甚是不對外銷售商品。他們運(yùn)用自動售貨機(jī)主要是為了向員工或者顧客派發(fā)節(jié)日福利、勞保用品等。

3. People who need free benefits. Some people do not buy Vending Machines for profit, or even do not sell goods. They use vending machines mainly to distribute holiday benefits and labor protection supplies to employees or customers.